From the perspective of industry chain, Nike relies on "asset-light operating" mode, better integration of the chain ends, the core include: first, R & D in 1980, Nike established a research laboratory, leader Tom  (Tom McGuirk) and even been involved in planning the Arctic seabed sediment repair project "core system." Nike R & D laboratory research from the biochemistry and nike tn requin physiology experts, Tracy Walker has pointed out, "Our job is to explain the biochemical and physiological activities of human beings."

Since 1995, nike tn 2011 Nike's $ 50 million a year from As R & D and product development costs, from biomechanics, engineering, industrial design, chemistry, physiology and other point of view of product research nike tn . The company also set up a Research Council and the customer Committee, hire coaches, athletes, equipment operators, podiatrist and cosmetic doctors, review of common design, materials, in order to ergonomically improved design of sports shoes. Nike also get some new strategy through the acquisition of technologies, such as the United States, tn requin